Press

Slapfish Co-Founder: 'Let's Make Seafood Sexy Again'

Written by Bret Thorton / Nation's Restaurant News on .

Andrew Gruel’s mission is to redefine the seafood dining experience. The co-founder and executive chef of Slapfish, a fast-casual restaurant with two locations in Orange County, Calif., one in ...

Sharp & Hot: Episode 42-Chef Andrew Gruel & Landlady

Written by Admin on .

Chef Andrew Gruel & Landlady: Tune in for another diverse and entertaining episode of Sharp & Hot as Emily Peterson is joined by Chef Andrew Gruel, the owner of Slapfish Restaurant Group and ...

Slapfish Swims into Laguna

Written by Jennifer Lane on .

What started in 2011 as a food truck business is about to open its second stand-alone restaurant in two years. Slapfish, which is run by Andrew Gruel and Jethro Naude, is branching out from its ...

Slapfish Signs Multiunit Deal for California Expansion

Written by Admin on .

Slapfish, a Huntington Beach–based fast-casual seafood concept, announced the signing of a multiunit franchise deal to focus on Southern California. The franchisee plans to open a minimum of six...

Slapfish Under Construction in Dubai

Written by Admin on .

Slapfish, Huntington Beach’s chef-driven fast casual seafood restaurant with an emphasis on serving fresh, sustainable seafood dishes, is building out its first location in Dubai. The Dubai ...

Slapfish Set to Jump into Bigger Pond

Written by Anthony Clark Carpio on .

While Huntington Beach restaurant Slapfish has endured the typical trials and tribulations of a new business, its owners are now reeling in success and ready to cast a wide net into the Middle East. ...

Slapfish Reels in International Franchise Deal

Written by QSR on .

Slapfish, the California-based sustainable seafood brand, is setting sail for the international franchise market. Created by chef Andrew Gruel and his business partner, Jethro Naude, the former food ...